Business Marketing
Bachelor of Science (BS)
Online Degree Program

The Bachelor of Science online degree program in Business Marketing provides students with the basic concepts necessary to understand the importance of consumer values in relation to the way businesses plan and execute their marketing strategies.

Designed For You

The California Coast University online Bachelor of Science in Business Marketing program was designed for complete flexibility for the student. All courses are self-paced and completed 100% online.

Affordable Tuition with Interest-Free Payment Plans

Low tuition with interest-free payment plans as low as $150/month.
Self-Paced, Online Courses

Flexible programs designed to fit into your busy schedule. Self-paced study with no group projects, set meeting times, or exam dates.
Start Anytime

The program is not structured in semesters, quarters, or terms. It is designed to allow students to begin their online studies at any time of the year.
10% Tuition Discount*

CCU offers a tuition discount for Active Duty Military, Veterans, Law Enforcement, Firefighters, Government Employees, and CCU Graduates.
We also offer a 10% discount for Corporate Partner employees. For more information on how to become a Corporate Partner, see our Corporate Partnership Information Page.
*Employment verification is required. Offer good for students who enrolled after January 2024 and were offered discount at time of enrollment. Offer is not retroactive for students already enrolled. Discount and/or prices subject to change and/or cancellation at any time without notice. This offer cannot be combined with any other discount(s).

View Program Outcomes:

Upon successful completion of the program, students will be able to:

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Demonstrate an understanding of various theories, key concepts, and research related to the field of business marketing.
Explain processes, strategies, and best practices currently being utilized in business marketing.
Analyze various factors, developments, and trends impacting the field of business marketing.

Examine ethical and legal issues related to the field of business marketing.
Examine program content in relation to ethical reasoning, social responsibility, global citizenship, and civic engagement.
Examine key concepts and theories related to program content - utilizing critical thinking and academic writing skills.

It was a great experience.

Particularly to work at my own pace with a full time career.

Catalina Roger Zamora, Class of 2022

Explore The Program

The Bachelor of Science in Business Marketing degree program consists of 42 total courses.
The required courses are comprised of: 14 Core Courses > 14 General Ed Courses > 14 Elective Courses .
There are 126 total semester units in this program.

14 Core Courses

For the online Bachelor of Science in Business Marketing (B.S.) degree program, the following 14 courses must be fulfilled. Click on course title to expand and read more.

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ID		Course Name	Units
	BAM 105	Introduction to Business	3
Introduction to Business introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will become aware of the changing face of business, with its current technological and management information system advances. Course Objectives: Upon successful completion of this course, students will be able to: Describe the types of ethical and social responsibility issues that affect the contemporary business environment. Explain how businesses, operations, and people are organized and managed. Demonstrate an understanding of the principles of marketing, including marketing processes, consumer behavior, customer relationships. Explain the financial issues facing business today, including money, banking, securities and investments. Demonstrate an understanding of the utilization of information technology within a business environment. Demonstrate proficiency with academic writing related to the introduction to business course content.
	BAM 223	Principles of Economics	3
Principles of Economics demonstrates the relevance of economics through real-world business examples. The first part of the course presents microeconomic analysis such as consumer behavior, market structure, firm strategy, and corporate governance. The latter part of the course provides a comprehensive coverage of macroeconomic models, theory and policy issues including GDP, payroll employment, long-run growth, and business cycles. Course Objectives: Upon successful completion of this course, students will be able to: Identify and define the study of economics including commonly used terms and key principles. Demonstrate an understanding of the basics of economics including microeconomic and macroeconomic foundations. Discuss the economic analysis, the function of the stock market, measuring GDP, market structure, and firm strategy. Analyze long-run economic growth, short-run economic fluctuations, and the importance of economic trends on the local, national, and global levels. Demonstrate proficiency with academic writing related to economics.
	BAM 306	Principles of Marketing	3
Principles of Marketing examines the various functions of modern marketing including the market, product and price systems, distribution structure, and promotional activities. The course covers services, nonprofit and for-profit organization marketing including the planning, implementation, evaluation, and control of the marketing effort. Ethics in marketing and socially responsible global marketing are also explored. Course Objectives: Upon successful completion of this course, students will be able to: Define and describe the multiple factors related to the field of marketing. Analyze the various types of market opportunities. Examine concepts related to product, pricing, and distribution decisions. Demonstrate an understanding of promotion and communication strategies. Demonstrate proficiency with academic writing related to marketing.
	BAM 312	Business Communications	3
Business Communications covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers, in detail, the various channels and media for business communication, with guidelines for effective and successful use of each. Course Objectives Upon successful completion of this course, students will be able to: Describe the foundations of business communication and analyze why it is important. Demonstrate an understanding of the fundamentals of effective business communication and the writing process. Describe best practices in finding, evaluating, and processing information to effectively plan and write formal reports and proposals. Discuss how to develop and deliver effective business presentations with the use of slides and visual media. Assess the importance of writing employment messages, and describe best practices for interviewing for jobs. Demonstrate proficiency with academic writing related to business communications.
	BAM 315	Principles of Management	3
Principles of Management serves as an introduction to the discipline of management. It is designed to integrate the accepted theories in the area with real world applications to provide students with the basic knowledge and skills needed for managing others. This course begins with a discussion of the current issues in management and then proceeds to cover the traditional functions of management: planning, organizing, leading, and controlling. By the end of this course, students should have an understanding of the needs of modern public and private organizations, including emerging national and international trends. Course Objectives Upon successful completion of this course, students will be able to: Examine the role of managers in organizations, and identify the value of studying management. Describe managerial challenges and issues relating to ethics, diversity, and social responsibility. Demonstrate an understanding of management functions including planning and managing strategy. Examine organizational structure and human resources in relation to managing, organizing, and leading individuals and teams within the organization. Demonstrate proficiency with academic writing related to management.
	BAM 317	Business Law	3
Business Law takes an interdisciplinary approach to law, using elements of law, political economy, international business, ethics, social responsibility, and management. This course examines law in a business context rather than in the abstract, employing the practical approach that using the law makes it easier to reach business objectives. Course Objectives Upon successful completion of this course, students will be able to: Describe the various types of economic systems and discuss the role of the government in the American economy. Examine the legal and ethical issues related to business law in the U.S. and internationally. Demonstrate an understanding of torts, product liability, contracts, and antitrust law. Analyze future trends for America’s economic future. Examine the laws that protect consumers and the environment. Demonstrate proficiency with academic writing related to business law.
	BAM 350	Project Management	3
Project Management will introduce students to the various phases of project management which include project initiation, project planning, and project execution. Topics will include project strategy and selection, conflict resolution, managing for stakeholders, activity planning, budgeting, risk management, scheduling, resource allocation, monitoring and information systems, project control and auditing, and project closure. Course Objectives: Upon successful completion of this course, students will be able to: Define and explain the foundations of project management. Discuss best practices for project initiation including project strategy, project selection, resolving conflicts, and managing for stakeholders. Demonstrate an understanding of project planning related to activity planning, budgeting, risk management, scheduling, and resource allocation. Discuss the key elements of project execution including project control, project auditing, project closure, and monitoring information systems. Describe the role of project managers, their main responsibilities, and the key attributes which contribute to successful project managers. Demonstrate proficiency with academic writing related to project management.
	BAM 401	International Business	3
International Business reviews the key concepts of international trade and the way it affects the nature of global economic activity. Concepts such as globalization, cultural and political environments, world financial environments, and global strategies are all explored to help students gain a global perspective and to be confident and familiar with international business operations. Course Objectives Upon successful completion of this course, students will be able to: Explain the value of international business and assess why it is important. Demonstrate knowledge of the world financial environment, and identify the major forces driving globalization. Understand the role of comparative environmental frameworks in international business. Illustrate the major theories and institutions relating to international business. Analyze the management of international operations including marketing and human resource management. Demonstrate proficiency with academic writing related to international business.
	BAM 402	Public Relations	3
Public Relations is the values-driven management of relationships with groups of people that can influence an organization’s success. This course will examine how organizations can ethically and systematically build productive, mutually beneficial relationships with such groups, especially with the exponential growth of social media and emerging technologies. This course also discusses the dynamic growth of global communications and its challenge for the PR profession. Course Objectives Upon successful completion of this course, students will be able to: Describe the theoretical foundations, key terms, and history of public relations. Describe the types of ethical and social responsibility issues that public relations must address. Examine best practices for social media and emerging technologies in public relations. Demonstrate an understanding of the globalization of public relations. Demonstrate proficiency with academic writing related to public relations.
	MKT 121	Customer Service	3
Customer Service focuses on building career success by applying proven principles that create customer satisfaction and loyalty. The text is skills-based and offers practical, immediately applicable information. It provides clear and concise guidance for developing the skills, attitudes, and thinking patterns needed to overcome many customer service challenges. Course Objectives Upon successful completion of this course, students will be able to: Define customer service and examine the factors that contributed to the growth of the service sector in the United States. Examine the skills required for success in the customer service field. Demonstrate an understanding of building and maintaining relationships with customers. Develop an understanding of best practices related to customer retention. Demonstrate proficiency with academic writing related to customer service.
	MKT 230	Consumer Behavior	3
Consumer Behavior explores how the human experience is affected by consumption and how consumers seek value to address other needs. This course examines the internal, external, and situational which affect consumer behavior. The course also covers the role of consumption, value, and satisfaction on consumer behavior. Course Objectives Upon successful completion of this course, students will be able to: Define consumer behavior, and explain its role in business and society. Discuss the internal influences on consumer behavior including perception, cognition, motivation, emotion, personality, and attitude. Discuss the external influences on consumer behavior including culture, groups, and interpersonal factors. Describe the situational influences which affect consumer behavior and the major perspectives on consumer decisionmaking. Explain the role of consumption, value, and satisfaction on consumer behavior. Demonstrate proficiency with academic writing related to consumer behavior.
	MKT 310	Advertising and Promotions	3
Advertising and Promotions will allow students to see a collective picture of integrated marketing communications. Focus is placed on business-to-business marketing concepts, international marketing discussions, brand management, and various advertising and promotional tactics. This is an integrated approach with a solid advertising core. Course Objectives Upon successful completion of this course, students will be able to: Describe and examine the foundations and role of advertising, promotion, and marketing. Analyze the communications process and examine the role of consumers, ad agencies, and other marketing communication organizations. Evaluate objectives and budgeting for integrated marketing communications programs and describe the process of development. Demonstrate an understanding of monitoring, evaluation, and control in measuring program effectiveness. Examine regulations, global applications, social, ethical and economic issues related to advertising and promotions. Demonstrate proficiency with academic writing related to advertising and promotions.
	MKT 333	Marketing Management	3
Marketing Management presents marketing management as a core business activity involving everyone in the firm, not just the marketing department, and is structured to improve individual, unit, and organizational performance as it continually adapts and adjusts to the marketplace of the 21st century. Topics covered include: the major challenges facing marketing today; virtual, digital, and social marketing management; analytics, metrics, and measurements available through new technologies; customer-centric and service marketing orientations; branding and brand equity; and global, ethical, legal, and sustainable marketing practices. Course Objectives Upon successful completion of this course, students will be able to: Define and examine issues currently impacting marketing management (i.e. global, ethical, sustainable, strategy, planning, and competition considerations). Discuss best practices for using information to drive marketing decisions. Evaluate the essential role of the product experience in marketing. Demonstrate an understanding of the key elements of pricing decisions and delivering the value offering. Examine the role of promotion and advertising in communicating the value offering. Demonstrate proficiency with academic writing related to marketing management.
	MKT 425	Social Media Marketing	3
Social Media Marketing explores the growing popularity of using digital technologies to reach consumers. This course aims to further students’ working knowledge on the four zones of social media (community, publishing, entertainment, and commerce). The course explores how social media can be employed to build brands, conduct business, support causes, rally the masses, and forge and maintain relationships. Course Objectives Upon successful completion of this course, students will be able to: Summarize the process of social media marketing strategies, and describe key concepts related to this process. Examine social media consumers and the dynamics of online communities. Analyze the four zones of social media including social community, publishing, entertainment, and commerce. Examine social media data management and measurement. Demonstrate proficiency with academic writing related to social media marketing.

14 General Ed. Courses

For the online Bachelor of Science in Business Marketing (B.S.) degree program, the following 14 courses must be fulfilled. Click on course title to expand and read more.

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ID		Course Name	Units
	GED 101	Introduction to Life Science (Natural Sciences)	3
Introduction to Life Science explores the fundamentals of biology and includes discussions on high-interest topics such as genetic testing, climate change, and ecological interactions within the ecosystem. This course aims to instill basic scientific knowledge that students can reference in order to form well-reasoned, ecologically responsible, fact-based opinions about personal, social, and ecological issues in everyday life. Course Objectives Upon successful completion of this course, students will be able to: Define the terms science and biology, and examine the scientific method. Demonstrate an understanding of chemistry and cellular processes. Examine genetics and genetic modification. Explain the theories and processes of evolution and natural selection Discuss population ecology and analyze future trends in the human population. Demonstrate proficiency with academic writing related to the study of life science.
	GED 108	Environmental Science (Natural Sciences)	3
Environmental Science takes an interdisciplinary approach to environmental science, addressing the interactions of humans and the biosphere including water, air, and soil. It also explores the impact of human activities to these resources. In addition, socioeconomic and political perspectives are integrated to assess current environmental issues. Course Objectives Upon successful completion of this course, students will be able to: Define sustainability and describe the nature of environmental science. Describe the nature of environmental systems including matter energy and ecosystems. Demonstrate an understanding of evolution, biodiversity, conservation biology, and population ecology. Discuss the concepts of global climate change and sustainability, and describe sustainable solutions being pursued today. Demonstrate proficiency with academic writing related to the study of environmental science.
	GED 120	Introduction to Humanities (Humanities/Fine Arts)	3
Introduction to Humanities explores human values through an examination of the arts including painting, architecture, literature, cinema, photography, and the performing arts. Along with the study of history and philosophy, the study of various artistic genres—from different time periods—should also be seen as important resources to a better understanding of human society, its values, and even the values of individuals and groups who participate in artistic outlets and experiences. Course Objectives Upon successful completion of this course, students will be able to: Describe the fundamental concepts and key terminology of the humanities. Analyze how to identify a work of art conceptually and perceptually, and make critical distinctions about art. Identify and discuss the key elements of the various forms of artistic media and analyze how each form of art can interpret the same subject matter in different ways. Demonstrate an understanding of the interrelationships of the humanities. Demonstrate proficiency with academic writing related to the study of humanities.
	GED 130	Introduction to Civilization (Humanities/Fine Arts)	3
Introduction to Civilization is a presentation of the world's major happenings, including the cultural, social, political, and economic development of the world from the 20th century and into the new millennium. A survey of the world is explored to create a chronologically ordered synthesis that gives students the true flavor of the most decisive moments in recent world history. Course Objectives Upon successful completion of this course, students will be able to: Discuss historical movements and events which contributed to a new world in the making, including the industrial revolution, liberalism, and the rise of the socialism. Demonstrate an understanding of the collision of cultures noting aspects of war, revolution, nationalism, and dictatorship. Examine the ideological struggles following World War II. Analyze the factors contributing to the rise of the third world. Demonstrate proficiency with academic writing related to the study of civilization.
	GED 132	United States Government (Basic Subjects)	3
United States Government reviews and examines the institutions of the American political system: the presidency, Congress, the judiciary, and state and local governments. It also examines political parties and the roles they have played in the development of the American polyarchy. Additionally, this course examines the role of public opinion, interest groups, and the media in American politics. Course Objectives Upon successful completion of this course, students will be able to: Describe the foundations of the United States Government. Discuss the various institutions that make up the United States. Government including congress, the presidency, the federal bureaucracy, and the judiciary. Examine aspects of political behavior including public opinion, interest groups, the media, political parties and voting, campaigns, and elections. Demonstrate an understanding of public policy. Demonstrate proficiency with academic writing related to the study of U.S. Government.
	GED 150	Mathematics (Basic Subjects)	3
Mathematics provides an introduction to college mathematics by building essential skills one at a time. The course starts with the basics of whole numbers, fractions, and decimals and then moves into basic geometry, statistics, and concludes with an introduction to algebra. This course is complete with examples, exercises, and practice problems to ensure your success. Course Objectives Upon successful completion of this course, students will be able to: Apply basic math functions to real life situations. Demonstrate an understanding of decimals, fractions, and percent notation. Develop an understanding of ratios and applying proportions. Solve geometry and algebra problems and equations. Develop an understanding of interpreting data, graphing, statistics and measurements.
	GED 155	English (Basic Subjects)	3
English will help students develop the key skills necessary to be good communicators and valued members of the workforce. The topics covered in this course include reading and comprehension, building a substantial vocabulary, using grammatically correct English, and speaking and writing the language that is necessary for success in the workplace. This course is designed to help all levels of students— from those with language skill deficiencies or English as a second language to professionals and businesspeople. Course Objectives Upon successful completion of this course, students will be able to: Demonstrate an understanding of the basic elements of communication, developing communication skills, and communication as a field of study. Demonstrate an understanding of language and writing skills. Describe best practices in communicating in a business environment. Examine best practices in communicating about employment. Demonstrate proficiency with academic writing related to the study of English.
	GED 210	Introduction to Cultural Anthropology (Social Sciences)	3
Introduction to Cultural Anthropology presents observations and inferences about the human experience and the corresponding role of anthropology. Specifically, it will emphasize the diversity of human societies and cultural patterns, as well as highlight similarities that make all humans fundamentally alike. Course Objectives Upon successful completion of this course, students will be able to: Define anthropology and culture, and discuss the role of anthropology. Examine contemporary issues and careers in anthropology. Analyze the role of globalization in anthropology. Demonstrate an understanding of the political, ethical, biological, and cultural issues that affect the field of anthropology. Demonstrate proficiency with academic writing related to the study of cultural anthropology.
	GED 215	Psychology of Adjustment (Social Sciences)	3
Psychology of Adjustment explores major perspectives on psychology and provides opportunities for students to apply useful concepts to their personal lives. Content is drawn from theory and research in different areas of psychology and covers personality development, stress management, health issues, relationships, work, life span development and other areas of life. Course Objectives Upon successful completion of this course, students will be able to: Define psychology and adjustment, and discuss the scientific approach to behavior. Examine theories of personality, and the relationship of psychology and physical health. Describe the various psychological disorders and approaches to treatment. Demonstrate an understanding of communication styles, relationships, gender roles, and sexuality. Analyze career decisions, balancing work, and best practices for career effectiveness. Demonstrate proficiency with academic writing related to the study of psychology of adjustment.
	GED 216	Introduction to Sociology (Social Sciences)	3
Introduction to Sociology is the study of how society influences the way people act, think and feel. Culture, society, social interactions, social class, and gender stratification all influence every part of who people are, how they behave, and how they participate in their existence on this earth. An introduction to social problems including minority inequality, aging and death, women’s rights, and urban problems, in general, are also explored in this course. Course Objectives Upon successful completion of this course, students will be able to: Identify and define the study of sociology, and discuss its origins and theoretical perspectives. Discuss the key aspects of social groups, societal structure, and social control. Examine issues of social inequality including global applications. Analyze social institutions and the importance of these foundational elements of society. Demonstrate an understanding of social dynamics and social change. Demonstrate proficiency with academic writing related to the study of sociology.
	GED 232	Early U.S. History (Basic Subjects)	3
Early U.S. History explores the history of the United Sates from Native American societies before 1492 to the year 1877, with an in-depth analysis of the transition in United States history from pre-colonial beginnings to an independent national state. This course will survey the historical, cultural, political, and economic events that shaped early United States history. Course Objectives Upon successful completion of this course, students will be able to: Examine the colonization in North America and the struggle for power. Demonstrate an understanding of reform, resistance, and revolution. Discuss aspects of the old south including slave culture, and the movement toward the democratization of culture. Examine the components of the American System, and the development of the Whig and Democratic parties. Discuss the secession and civil war, and analyze the factors that led to the birth of freedom. Demonstrate proficiency with academic writing related to the study of early U.S. history.
	GED 250	World Religions (Humanities/Fine Arts)	3
World Religions is an introductory course that places the world’s religions into historical context, illustrating the complex dynamic of each religion over time, while also presenting current beliefs, practices, and group formations. Conceptual, worship, and social factors of religious experiences from the past to present are also examined. Course Objectives Upon successful completion of this course, students will be able to: Define religion, examine the importance of studying religion, and describe the various dimensions of religion. Discuss special issues which affect the study of religion. Examine the common features of indigenous religions and the challenges associated with studying it. Describe the common features of new religious movements and assess the circumstances in which they are likely to arise. Demonstrate an understanding of the different types of religions including their foundations, teachings, ethical issues, global applications, rituals and worship. Demonstrate proficiency with academic writing related to the study of world religions.
	GED 345	Intercultural Communication (Social Sciences)	3
Intercultural Communication introduces the fundamental topics, theories, concepts, and themes at the center of the study of communication between various individuals, cultures, societies, and organizations. The overall organization of the course is based on a contextual model: the idea that whenever people from different cultures come together and exchange verbal and nonverbal messages, they do so in a variety of contexts—individual, cultural, micro-cultural, environmental, socio-relational, technological, and perceptual. From this, students understand the importance of human communication and the impact of culture on the individual, their interpersonal relationships, and the larger world. Course Objectives Upon successful completion of this course, students will be able to: Describe the nature and importance of intercultural communication. Demonstrate an understanding of culture within a variety of contexts including individual, cultural, micro-cultural, environmental, socio-relational, technological, and perceptual. Evaluate the significance of human language, including verbal and nonverbal codes, within an intercultural context on both the individual and organizational levels. Examine factors and key concepts related to interpersonal and organizational connections and conflicts across cultures. Define the concepts of acculturation, culture shock, and best practices for developing intercultural competence. Demonstrate proficiency with academic writing related to intercultural communication.
	GED 375	Ethics and Society (Humanities/Fine Arts)	3
Ethics and Society explores the importance of examining ethical issues on multiple levels—personal, interpersonal, group, organizational, and global. Topics in this course include ethical perspectives; moral reasoning and decision-making formats; identifying a personal mission and values; developing character; spirituality in the workplace; ethical organizational communication and influence; ethical group behavior and leadership/followership; the creation of ethical organizational climates; organizational citizenship; and ethics in a global society. Course Objectives Upon successful completion of this course, students will be able to: Define personal ethics, ethical decision making, and the components of personal ethical development. Demonstrate an understanding of ethical issues related to interpersonal communication, influence, and conflict management within the organization. Examine the of key factors related to practicing leadership, followership, and group ethics. Evaluate key issues related to building and managing an ethical organization within a global and sustainable framework. Demonstrate proficiency with academic writing related to ethics and society.

14 Elective Courses

For the online Bachelor of Science in Business Marketing (B.S.) degree program, you will select 14 courses to take from the list of courses below. Click on course title to expand and read more.

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ID		Course Name	Units
	BAM 225	Information Management	3
Information Management is an introductory course designed to provide in-depth coverage of essential concepts and important terminologies in the study of information systems. Topics include information management, the principles of a database management system, the principal technologies and standards for wireless networking, communication, Internet access, and the relationships among ethical, social, and political issues that are raised by information systems and its place in the business environment. Course Objectives: Upon successful completion of this course, students will be able to: Define information systems and discuss the ethical, legal, and social issues related to information systems. Demonstrate an understanding of technology infrastructure and explain the key concepts of of hardware, software, business intelligence, networks, cloud computing and the internet. Describe and examine the various types of business information systems used in information management including e-commerce, enterprise systems, and artificial intelligence. Examine best practices for strategic planning, project management, system acquisition and development related to managing information systems. Demonstrate proficiency with academic writing related to information management.
	BAM 406	Business and Society	3
Business and Society explores both market and nonmarket components of the business world. While interrelated, managers must understand how the market and nonmarket environments interact and address those issues to achieve superior performance. To do this, the course combines the disciplines of economics, political science, and law to provide students with a deeper understanding of the complex managerial issues involved. The focus is on strategy and its implementation within the context of social, governmental, and legal constraints. Course Objectives Upon successful completion of this course, students will be able to: Define and discuss key concepts related to the role and concept of social responsibility in the business world. Demonstrate an understanding of the factors impacting corporate governance, the relevant stakeholders, and organizational behavior in relation to social responsibility. Examine the interrelationship and impact of government on business and the related laws, regulations, and politics impacting each. Explain the importance of ethics in relationship to corporate social responsibility and the issues impacting ethical behavior. Demonstrate proficiency with academic writing related to business and its role in society.
	BAM 410	Organizational Theory and Behavior	3
3 Semester Units Organizational Theory and Behavior offers an evidence-based management approach to organizational behavior with an emphasis on critical thinking and application. Students will examine best practices for becoming effective leaders and managers in organizations. This course will also explore emerging topics, trends, and research in the field of organizational behavior and organizational change. Course Objectives Upon successful completion of this course, students will be able to: Define organizational behavior, key theories, theorists, and research in the field. Analyze the personality factors which contribute to understanding individuals in organizations. Explore the various approaches for influencing and motivating employees in organizations. Examine best practices for building relationships in teams, addressing ethical issues, and creating a diversity inclusive environment. Evaluate leaders as change agents and examine best practices for achieving an organizational culture. Demonstrate proficiency with academic writing related to organizational behavior.
	BAM 411	Human Resource Management	3
Human Resource Management explores the fundamentals of human resource management and its significance to a company’s success. Examined, in detail, are HR functions such as recruitment, retention, appraisal, compensation, labor relations, development, and current trends in the field. Practical skills-oriented concepts and techniques are highlighted throughout the course, as is the emphasis on building and maintaining an engaged and productive workforce. Course Objectives Upon successful completion of this course, students will be able to: Identify and define human resource management, and describe major trends and best practices related to the field. Demonstrate an understanding of staffing and training issues related to human resource management. Develop an understanding of compensation plans and total rewards. Recognize the importance of employee and labor relations, social responsibility, ethics, and risk management as they relate to the field. Identify the issues of managing human resources on a global scale. Demonstrate proficiency with academic writing related to human resource management.
	BAM 418	Small Business Management	3
Small Business Management presents an overview of entrepreneurship, including launching a new venture, managing an ongoing venture, financial planning, taxation, and other topics specific to entrepreneurs. Students will learn the necessary elements to successfully start, run, and manage a small business and be able to apply those concepts and ideas within their business careers, even if they do not choose the entrepreneurial route. Course Objectives Upon successful completion of this course, students will be able to: Demonstrate an understanding of the basics and challenges of small business management including its role in the U.S. economy. Recognize the importance of strategic planning and early decisions in small business management. Describe key principles of financial and legal management. Explain aspects of marketing in small business in relation to products and services. Demonstrate proficiency with academic writing related to small business management.
	BAM 421	Operations Management	3
Operations Management introduces the theory and practice of operations management and explores the systems approach to tie information together. The course explores issues in operations strategy, development, and implementation. Students will be able to apply various management tools, such as inventory management and supply-chain management, to effectively contribute to managing business operations. Course Objectives Upon successful completion of this course, students will be able to: Identify and define operations management and assess why it is important to businesses. Develop an understanding of product design and process management. Demonstrate an understanding of best practices related to process performance improvement, utilizing business forecasting, capacity planning, inventory management, and supply chain design. Analyze important issues relating to operations management including location, project management and trends influencing the field. Demonstrate proficiency with academic writing related to operations management.
	BCJ 100	Introduction to Criminal Justice	3
Introduction to Criminal Justice aims to provide students with a general understanding of the criminal justice system’s response to crime in society. It is important to note that the general theme of this course involves the delicate balance between community interests and individual rights that criminal justice decision-making requires. This theme will be explored by examining the criminal justice process, focusing on how the system is structured to respond to crime. Course Objectives Upon successful completion of this course, students will be able to: Describe the nature and extent of crime and discuss the foundations of law and the criminal justice system. Examine law enforcement from the history of policing through to contemporary issues and challenges confronting the profession. Describe the role of the courts in the criminal justice system and the process of prosecution, criminal trial, and sentencing. Discuss the key aspects of corrections including its history, community and institutional corrections, prison life, and parole. Examine special issues in criminal justice related to juvenile justice, terrorism, human trafficking, hate crimes, and the #MeToo Movement. Demonstrate proficiency with academic writing related to criminal justice.
	BCJ 230	Criminal Investigation	3
Criminal Investigation aims to provide students with an overview of the criminal investigation field. Course topics include the fundamentals of criminal investigation, follow-up investigative processes, methods for obtaining information, and how to approach the investigation of different types of crimes. Course Objectives Upon successful completion of this course, students will be able to: Identify and define the study of criminal investigation and discuss the foundations of criminal investigation. Demonstrate an understanding of follow-up investigative processes and analyze the legal issues involved. Discuss best practices for obtaining information through interviews, interrogations, criminal intelligence and surveillance operations. Examine the various types of crimes related to people, property and national security. Demonstrate proficiency with academic writing related to criminal investigation.
	BCJ 240	Procedures in the Justice System	3
Procedures in the Justice System is organized around the theme of balancing the need to detect, investigate, prosecute, and punish crime against the constitutional commitment protecting the rights and liberties of individuals. This course is designed to help students develop a working knowledge of the procedures involved in the justice system and covers the fundamental principles and procedures employed throughout the legal process. Topics include factors related to investigating crimes, considerations and practices related to the procedural and prosecutorial processes, and the trial, sentencing, and appellate processes. Course Objectives Upon successful completion of this course, students will be able to: Describe the criminal justice process and the sources of criminal procedure. Demonstrate an understanding of the factors and requirements related to searches and seizures. Examine practices related to interrogations, lineups, and identifications. Evaluate the different remedies for constitutional violations. Examine the pretrial and trial process, sentencing, and appeals. Demonstrate proficiency with academic writing related to procedures in the justice system.
	BCJ 351	Forensic Science	3
Forensic Science provides an introduction to the field of forensic science as it relates to crime and terrorism. Students will examine best practices within the field including evidence collection, preservation, and analysis. The methods and science used to analyze physical evidence is presented. This course will also introduce students to the role of forensic science related to terrorism and homeland security. Course Objectives Upon successful completion of this course, students will be able to: Define forensic science and criminalistics including commonly used terms and key concepts. Examine the concept of trace evidence and pattern evidence related to fingerprints, shoeprints, document analysis, and firearms. Explore the concept of chemical evidence related to metals, gunshot residue, arson, and drugs of abuse. Explore the concept of biological evidence related to toxicology, biological fluids, and DNA typing. Assess the role of forensic science as it relates to terrorism investigation. Demonstrate proficiency with academic writing related to forensic science.
	HCA 200	The United States Health Care System	3
The United States Health Care System course is designed to introduce students to the organization, structure, and operation of the nation’s health care system. This course aims to help students effectively identify their present and future roles as consumer, provider, manager, decision-maker, and analyst. The course examines an overview of the health care system, causes and characteristics of health service utilization, the nature of wellness and disease, individual provider settings, financial and nonfinancial resources used and needed, and the measurement of quality of care. Course Objectives Upon successful completion of this course, students will be able to: Define health and healthcare key terminology, and analyze the role and process of healthcare in America. Describe aspects of employment in healthcare delivery including key personnel and the required education and training. Examine the various delivery systems in healthcare and discuss related legal, ethical, and political issues. Analyze issues in the healthcare industry regarding research, cultural competency, and international applications. Demonstrate proficiency with academic writing related to the United States healthcare system.
	HCA 320	Essentials of Managed Health Care	3
Essentials of Managed Health Care focuses on health insurance as it impacts the management of healthcare organizations. This course provides a systematic overview of the history of managed healthcare and health insurance in the United States, types of health plans and available payers, the provider network, utilization management, quality management, accreditation, Medicare Advantage, Medicaid managed care, and laws and regulations in health insurance and managed care. Course Objectives Upon successful completion of this course, students will be able to: Discuss the major forces shaping health insurance and managed care today. Examine the basic elements of health benefits coverage and provider payment options. Describe the basic components of utilization management for medical services. Explain the Medicare and Medicaid benefit structures. Identify key state and federal laws and regulations governing managed care. Demonstrate proficiency with academic writing related to the essentials of managed care.
	HCA 340	Cultural Diversity in Health and Illness	3
Cultural Diversity in Health and Illness promotes an awareness of the dimensions and complexities involved in interactions between health professionals and patients from diverse socio-cultural backgrounds. It examines different cultural perspectives regarding health, illness and health care that exists within American society by demonstrating traditional health beliefs and practices among selected populations. Emphasis is placed on the importance of having culturally competent health care professionals to better serve an increasingly diverse population. Course Objectives Upon successful completion of this course, students will be able to: Define and describe the importance of cultural and linguistic competence in healthcare. Examine the various health domains including health, healing, and familial traditions. Analyze trends in healthcare and describe current issues and barriers to healthcare. Discuss health care problems in various demographic groups. Demonstrate proficiency with academic writing related to cultural diversity in health and illness.
	HCA 420	Medical Law and Ethics	3
Medical Law and Ethics explores the study of medical ethics, or applied ethics, for healthcare professionals who often face dilemmas that are not experienced by the general population. The fast-paced growth of medical technology has made the study of ethics even more relevant. The study of bioethics, or biomedical ethics, refers to moral dilemmas due to advances in medicine and medical research. Since medical law and ethics are often interrelated, students need to have a clear understanding of both in order to protect themselves, their employer, and the patient. The study of ethics includes many questions for which there is no one answer. Course Objectives Upon successful completion of this course, students will be able to: Define medical law, ethics, and bioethics and examine why it is important to study them. Examine the legal environment of healthcare including the legal and court systems and essential laws for healthcare professionals. Describe issues related to the healthcare environment regarding liability, confidentiality, and the physician-patient relationship. Demonstrate an understanding of medical ethics and describe future trends in healthcare. Demonstrate proficiency with academic writing related to medical law and ethics.
	PSY 102	Introduction to Psychology	3
Introduction to Psychology introduces the methods and findings of contemporary psychology and investigates how psychological science can be applied to the world around us. Emphasizing the need for scientific and critical thinking, topics include a survey of biology and behavior, sensory processes, human development, learning and motivation. Emotion, personality, psychological disorders, therapy, and social interaction are also examined to provide students with a solid understanding of the facts, principles, and theories which make up the field of psychology. Course Objectives Upon successful completion of this course, students will be able to: Discuss the historical foundations of the field of psychology, the function of the brain on behavior, stages of human development, and psychology as a scientific field of study. Demonstrate an understanding of processes related sensation and perception, states of consciousness, conditioning and learning, memory, cognition, language, and intelligence. Examine motivation and emotion, sexuality and gender development, and personality development. Evaluate psychological disorders and psychotherapies. Examine key concepts related to the fields of health psychology and applied psychology. Demonstrate proficiency with academic writing related to the field of psychology.
	PSY 116	Psychology of Gender	3
Psychology of Gender examines the biological, cultural, and historical factors that influence the development of gender roles and identities. Stereotypes of masculinity and femininity are examined, and the impact that these ideas have on our lives at the personal, social, and institutional levels are explored. Course Objectives Upon successful completion of this course, students will be able to: Define sex, gender and gender identity, and discuss how gender movements have shaped history. Examine biological, social, cognitive, emotional, and communicative factors related to gender development. Evaluate issues related to gender stereotyping, discrimination, and power. Describe the factors related to gender that affect health and wellbeing. Demonstrate proficiency with academic writing related to the psychology of gender.
	PSY 220	Developmental Psychology	3
Developmental Psychology introduces students to the scientific study of patterns of change and stability that occur as we move through the process of human development from conception to death. Various theories of development will be presented and an emphasis on physical, emotional, cognitive, and psychosocial changes throughout the lifespan will be discussed. Course Objectives Upon successful completion of this course, students will be able to: Define human development, discuss how it is studied, and examine the major theories and stages of development from infancy to late adulthood. Examine the genetic, environmental, and physical factors related to the varying developmental stages. Evaluate the factors of sensation, perception, cognition, memory, learning, intelligence, creativity, and language related to the varying developmental stages. Demonstrate an understanding of the self, personality, social and moral development, gender roles, sexuality, emotions, attachment, and relationships related to the varying developmental stages. Demonstrate an understanding of unique factors related to developmental psychology, psychopathology, death, and bereavement. Demonstrate proficiency with academic writing related to developmental psychology.
	PSY 228	Social Psychology	3
Social Psychology offers students an in-depth look at how people come to understand themselves and others in a social context, with considerable emphasis on society’s role in social psychology. Each chapter in this course will introduce students to key individuals within the realm of social psychology whose research has made a significant contribution to the field. Course Objectives Upon successful completion of this course, students will be able to: Define the field of social psychology and describe its foundations, key terms, and theories. Examine theoretical perspectives related to social psychology and research methodologies. Evaluate the individual in society including stratification, self and identity, and socialization over the life course. Analyze the various areas of social life. Demonstrate proficiency with academic writing related to social psychology.
	PSY 380	Personality Theories	3
Personality Theories presents an in-depth look at a number of classical and current personality theories, providing an explanation and interpretation of personality development from several different theoretical approaches. Classic theory is integrated with the latest research and current topics, preparing students to apply theoretical approaches to better understand the particular individuals and personalities they may encounter in their professional and personal lives. Course Objectives Upon successful completion of this course, students will be able to: Define personality and examine perspectives in theories of personality. Demonstrate an understanding of the major psychodynamic personality theories. Demonstrate an understanding of the major humanistic/existential personality theories. Demonstrate an understanding of the major biological/evolutionary, and learning-cognitive personality theories. Describe and examine the research methods used in personality research. Demonstrate proficiency with academic writing related to theories of personality.
	PSY 408	Abnormal Psychology	3
Abnormal Psychology offers students an integrative approach to the study of psychopathology, drawing on contributions from various disciplines and theoretical stances. Through clinical case studies, the psychosocial and psychophysiological factors of abnormal behavior are examined, along with the exploration of prevention efforts and research-based advancements in the field. Course Objectives Upon successful completion of this course, students will be able to: Define abnormal behavior and describe the historical conceptions of abnormal behavior. Demonstrate an understanding of the various types of psychological disorders, their causes, and types of treatment. Examine the processes of clinical assessment, diagnosis, and research in psychopathology. Evaluate the legal and ethical issues that pertain to mental health services. Demonstrate proficiency with academic writing related to abnormal psychology.

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The applicant should meet the following prerequisites in order to be admitted to the program: An applicant must be at least 18 years of age and have successfully obtained a high school diploma, GED, or its equivalent.

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