Business Administration
Undergraduate Certificate Online Program

Introduction to Business introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will become aware of the changing face of business, with its current technological and management information system advances.

Course Objectives:

Upon successful completion of this course, students will be able to:

• Describe the types of ethical and social responsibility issues that affect the contemporary business environment.
• Explain how businesses, operations, and people are organized and managed.
• Demonstrate an understanding of the principles of marketing, including marketing processes, consumer behavior, customer relationships.
• Explain the financial issues facing business today, including money, banking, securities and investments.
• Demonstrate an understanding of the utilization of information technology within a business environment.
• Demonstrate proficiency with academic writing related to the introduction to business course content.

Business Communications covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers, in detail, the various channels and media for business communication, with guidelines for effective and successful use of each.

Course Objectives

Upon successful completion of this course, students will be able to:

• Describe the foundations of business communication and analyze why it is important.
• Demonstrate an understanding of the fundamentals of effective business communication and the writing process.
• Describe best practices in finding, evaluating, and processing information to effectively plan and write formal reports and proposals.
• Discuss how to develop and deliver effective business presentations with the use of slides and visual media.
• Assess the importance of writing employment messages, and describe best practices for interviewing for jobs.
• Demonstrate proficiency with academic writing related to business communications.

Business and Society explores both market and nonmarket components of the business world. While interrelated, managers must understand how the market and nonmarket environments interact and address those issues to achieve superior performance. To do this, the course combines the disciplines of economics, political science, and law to provide students with a deeper understanding of the complex managerial issues involved. The focus is on strategy and its implementation within the context of social, governmental, and legal constraints.

Course Objectives

Upon successful completion of this course, students will be able to:

• Define and discuss key concepts related to the role and concept of social responsibility in the business world.
• Demonstrate an understanding of the factors impacting corporate governance, the relevant stakeholders, and organizational behavior in relation to social responsibility.
• Examine the interrelationship and impact of government on business and the related laws, regulations, and politics impacting each.
• Explain the importance of ethics in relationship to corporate social responsibility and the issues impacting ethical behavior.
• Demonstrate proficiency with academic writing related to business and its role in society.

3 Semester Units

Organizational Theory and Behavior offers an evidence-based management approach to organizational behavior with an emphasis on critical thinking and application. Students will examine best practices for becoming effective leaders and managers in organizations. This course will also explore emerging topics, trends, and research in the field of organizational behavior and organizational change.

Course Objectives

Upon successful completion of this course, students will be able to:

• Define organizational behavior, key theories, theorists, and research in the field.
• Analyze the personality factors which contribute to understanding individuals in organizations.
• Explore the various approaches for influencing and motivating employees in organizations.
• Examine best practices for building relationships in teams, addressing ethical issues, and creating a diversity inclusive environment.
• Evaluate leaders as change agents and examine best practices for achieving an organizational culture.
• Demonstrate proficiency with academic writing related to organizational behavior.