BAM 560
Strategic Management
Online Course
BAM 560 Strategic Management
3 Semester Units
Strategic Management explores strategy formulation, implementation, and evaluation concepts and techniques in business organizations. Topics covered include the concept of a business model, the strategic significance of a company’s scope of operations, competing in international markets, and the role of corporate culture and leadership in reaching strategic objectives, as well as ethics, corporate social responsibility, and environmental sustainability as they pertain to strategy.
Course Objectives
Upon successful completion of this course, students will be able to:
- Identify and define the study of strategic management including commonly used terms and key principles.
- Demonstrate an understanding of processes related to strategic management including strategy formulation, strategy implementation, and strategy evaluation.
- Evaluate key issues in strategic management including business ethics, social responsibility, global applications, the environment, competition, and technology.
- Examine best practices for strategic management case analysis.
- Demonstrate proficiency with academic writing related to strategic management.
If you are interested in taking this course, please explore a degree or certificate program below:
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CCU Online Courses FAQ
No. At this time, students may only enroll in a certificate or degree program and cannot enroll into a single course. We urge you to Explore All Programs to find a certificate or degree program best suited to your needs.
All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.
This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.
Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a rental library for all required texts.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Yes. California Coast University is accredited by the Distance Education Accrediting Commission (DEAC). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency.
Please contact us. You can also download a CCU Brochure or complete a Request For Information Form Online.
